Relentless
Relentless Fire & Safety, a fire prevention service provider, needed a unique and approachable brand to stand out in the market. Launched in 2018, I designed a warm and friendly brand identity inspired by 1950s service clothing, striking a balance between familiarity and modern professionalism. Using a simple hexagon badge paired with a modern script font, the logo emphasized the “fire & safety” message clearly. The colour palette of red and orange further reinforced the connection between safety and emergency services, creating a strong, caring, and approachable brand presence.
branding & identity
Inspired by the timeless charm of 1950s service companies, I craft brand identities that balance warmth, familiarity, and modern professionalism. By blending thoughtful design elements like clean logos, classic typography, and purposeful colour palettes, I create brands that feel approachable and trusted while standing out in today’s market. Every detail reflects your values and leaves a lasting impression.
brand management
For Relentless Fire & Safety, I ensured the brand maintained consistency across all touchpoints, from digital platforms to print materials. By overseeing everything from logo usage to colour application and typography, I created a cohesive visual identity that reinforced their warm and professional image. This careful management allowed the brand to communicate its core values effectively, standing out as approachable, reliable, and trusted within the fire prevention industry.
website design
For Relentless Fire & Safety, I designed a website that showcased their warm and professional brand identity while delivering a user-friendly experience. The site was carefully crafted to reflect their core values, with a clean layout, consistent branding, and purposeful design elements. It provided a seamless platform to communicate their services, ensuring clarity and accessibility for their audience while reinforcing the brand’s approachable and trusted image.
print media
For Relentless Fire & Safety, I ensured their brand identity extended seamlessly into print media, creating a strong and consistent presence across all materials. From business cards and decals to branded clothing and vehicle graphics, every piece was thoughtfully designed to maintain the company’s professional and approachable image. By managing the production and ensuring high-quality results, I delivered print solutions that not only reinforced the brand but also left a lasting impression on clients and partners.
