Garden Escape Landscaping, a start-up launched in late 2020, set out to redefine how homeowners view their outdoor spaces—turning yards into relaxing, stress-free oases. I developed a brand identity that embodied tranquility and escape, avoiding imagery of yard work to focus on the feeling of pure relaxation. The Adirondack chair became the centerpiece of the logo, symbolizing comfort and leisure, while vibrant yet calming colours brought the brand to life. The result was a friendly, approachable identity that positioned Garden Escape as the go-to solution for effortless, beautiful outdoor spaces.