Deluxe
Deluxe Boards, a manufacturer of metal cladding and siding products, needed a brand identity that reflected their expertise and passion for quality. I created a strong visual identity from the ground up, including branding, logo design, website design, photography, and collateral materials. The result was a cohesive brand that showcased their high-quality products, appealing to homeowners and positioning Deluxe Boards as a competitive player in the marketplace.
branding & identity
The design features a single diamond, symbolizing the strength and premium quality of Deluxe Board’s entire product line. To complement this, the Proxima font was chosen for its modern, versatile, and approachable style. It strikes a perfect balance between luxury and practicality, offering a clean, professional look that appeals to all audiences without leaning too masculine or feminine.
brand management
It was essential to develop a strong brand identity that remained consistent across both digital and print media. By establishing a cohesive colour palette, logo, and typography, we ensured the brand maintained a high-quality, polished standard across all platforms.
website design
A website is the ultimate platform to showcase a new brand image. Unlike social media, it provides complete ownership and freedom to promote your business without competitor distractions. For the Deluxe Board site, we incorporated thoughtful design elements to highlight the full range of customization options, presenting everything in one seamless, user-friendly space.
photography
Highlighting Deluxe Board’s product line and quality couldn’t be accomplished with stock photos. Instead, we prioritized capturing high-quality, original photography to ensure their products made a lasting and impactful impression.
collateral design
Sales collateral is essential for leaving a lasting impression and creating a positive connection to a brand and product. To achieve this, we designed an 8-page booklet showcasing high-quality product photography, detailed profiles of soffits and panels, and a comprehensive colour chart featuring both painted and printed wood grain options.