OUR BLOG

16 Jan 2017
better website

The ultimate top 10 list how to build a better website

Create a website with a purpose

You should have a clear idea of what your want your website to achieve for you before you begin designing the layout and look it — have a goal.
You need to ask yourself this question: Why am I building this site?

Here are two common scenarios:

a) you shop could be a classic brick and mortar store, and you want your website to increase traffic to your location;
b) maybe you may want to educate your clients on the services and products you are currently providing.
Each of those goals require totally different website layouts.

Target audience

Who will be viewing your website, and what are they hoping to gain? The answer to this question makes it much easier to create a design that will work for your audience.

K.I.S.S.

Many businesses want to create multiple pages with information about the company their likes and goals and interests. Information overload like that often distracts and confuses the viewer. Instead, focus on creating only what’s absolutely necessary to your website goal. And finally, don’t simply add content because your competitors are doing it — stick out a little.

Contact forms

Using a contact form on your website is highly important as it does two things:
1) it allows individuals to message you immediately and directly
2) it keeps your contact information private hidden from online spambots.
Another benefit of contact forms is that you can acquire certain information, such as email addresses phone numbers, area codes — the kind of details you might need to know in order to answer your clients questions.

Avoid Cheap

I know as business owners we were taught to be frugal, and make sure revenue always exceeds our expenditures; but when it comes to website’s, it’s better to think of them as an investment — it’s like having an employee working for you 24 hours a day, 7 days a week, 365 days a year. I remember when I was younger I wanted to maintain a cheap car because I didn’t want to go out and spend the money on a new car. If I was to add up all the time and effort I spent fixing that old car it would have been cheaper to have bought a new car back then. A good website is little like that — an investment.

Be consistent

All your media should be consistently represented. When your client sees a brochure, your business card, or your website, they should all work together in tandem, and a lot of that has to do with a consistent, unified brand image.

Analyze your data

Once your websites up and running, you should have your analytics and traffic review consistently. This will allow you to evaluate whether your websites bringing you traffic. Once you review your information you can make the appropriate changes to your site in order to better achieve your business goals.

Be Patient

Overnight success is very rare. Be patient. To have success you must first define what that means to you and then follow the right steps in order to achieve that success.

Invest in SEO

People use search engines like Google, Yahoo, and Bing in order to find websites. To ensure people find your website, make sure you invest in professional search engine optimization.

Mobile Ready

Keep in mind that Google now rewards websites for having mobile content. If your looking for better ranking, make sure you have a website dedicated to all those who surf the net from their cell phone. Keep in mind that Google now rewards websites for having mobile content. If your looking for better ranking, make sure you have a website dedicated to all those who surf the net from their cell phone.