Summary: Neuroscience study finds ads on Pandora outperform TV & radio spots
Short summary: Neuroscience study finds ads on Pandora outperform TV & radio spots
Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).
The advertisements played during the Pandora session were:
- 49% better than advertisements played on the radio
- 36% better than television commercials
- 29% better than mobile video ads (like the ones we get on YouTube).
Many advertisers are interested in this because experienced marketers know that brand names that get stuck in long-term memory (think of things like jingles) impact our purchasing decisions.
Want more detail? Read the rest of the article here.
Credit and writer for the original article: Marty Swant