Category: Advertising

21 Apr 2017
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Snapchat’s tracking your foot traffic for it’s advertisers.

Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on). Here’s how it works, more or less: A business creates and purchases a Geofilter. It then ties that filter it to a brick-and-mortar […]

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13 Mar 2017
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Summary: Neuroscience study finds ads on Pandora outperform TV & radio spots

Short summary: Neuroscience study finds ads on Pandora outperform TV & radio spots Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).

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16 Jan 2017
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A Short Blurb On Advertising

Advertising has sorta become a necessary evil. And it’s everywhere. Hell, what you’re reading right now is an advertisement; but, nonetheless, reading this short blurb will (hopefully) give you a better idea of what advertising is, and how to know if whoever is designing your advertisement is doing it right. Anybody can write a few […]

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